Thursday, 14 June 2012

How To Recover From Google's Panda Effect

Google Panda is Google's latest search algorithm. Introduced last year, the algorithm was created to a draw a line between awesome sites and not-so-good sites. This update ranks all websites according to the quality and quantity of the quality content on present on them. So, lets say you had a website about gorgeous girls, it will obviously get more hits and thus be considered a hit by Google Panda. On the same end, if you had a website about how sexy George W. Bush is, it wouldn't get as many visitors as you'd like and be ranked below-the-belt website (!).

Where the update itself needs a little bit of getting used to, it actually is pretty handy. For one, the big companies won't be listed at the top of the search just for their unbeatable SEO tactics. Secondly, quality content will be prioritised and show on the top of the search engine driving more traffic into your website.

Now, Google Panda is going to kick your butt out of its community if you have:

1. Copied or Duplicate Content

2. Outdated or Idiotic Content which the Users find Irrelevant

3. Grammatical and Spelling Mistakes

4. Automatically Generated Content

5. Frivolous SEO Content

6. Over Optimization


Make one mistake and your website is going to be penalized for it now. You have entered the Rabbit's Hole and it goes much deeper than you think. This, I would like to think, is a plus for quality bloggers. We feel sorry for all the spammers out there who had dreams to make it big through copying someone else's content and posting outdated material thinking it didn't matter as long as they got paid.

Alright, lets get to the "Fixing and Fighting" part of Google Panda. We have a few solutions for you regarding your page ranking and Google Panda. Let's check them out below:

-Release The Demon Inside: 'Copy and Paste' Trend Won't Work Any more:

Give your brain a little nudge, or perhaps a light pinch, doing this could be sufficient to reduce the numbness that you have provided it with for so many years. If that doesn't work to wake it up, then might as well give up your dream to become a successful blogger. Unleash the dragon and write with your mind and heart. Produce quality content and write it in your own (intelligible) words. Make your posts interesting, worth-the-while, grammatically correct, spelling mistakes will not be tolerated (yeah, we are back to grade school).

Keep the above suggestion in mind and write at least every once a week. Update your blog/website and make sure all your links are in working condition. Do not leave your site dormant. It will bring you down where all the sucky sites reside.

Write lengthy content, add videos, images, etc to make it more attractive and easy-to-understand to your readers and followers. Know what your followers are looking for and give them exactly that and more.


-Speed Counts:

Optimize your website to higher, more desirable speeds. Make it user-friendly and relevant to your topic. Google likes websites that are in tune with their soul.


-Duplicated Content in a BIG 'NO':

The concept is that when you duplicate or copy some content you are technically 'stealing' it. Google Panda is working very well against the theft or original content so you should remove all the data you have ever stolen from someone and vow never to do it again because the punishment to doing so wont be a few spanks, it will be being dragged down the page ranking chain. If you know what you want to write, then write it the way you feel like it should be written. Don't be a sore loser.


-Use Relevant Keywords:

We can not impress this point enough, you need to know that the keywords you use can either bring you to the top of the food chain or get you eaten brutally and spat out by a bunch of no-good wannabes. Use the most relevant keywords according to your website and your blog. It will help you get the most traffic from the internet users. If you don't know how to use keywords to your benefit, please follow this link.


-Link You Blog/Website to the Social Media (Twitter, Facebook etc):


By using these social websites, you will drive more traffic into your website. Your followers/subscribers will follow your posts and in return, Google will start considering you a legit blogger. If you don't know how to drive traffic to your website through Twitter, please click here.


-Offer Free Promotions:

People like free stuff, we all know that. All website owners should take advantage of this weakness of mankind. Offer free stuff like ebooks, music and video downloads etc and you will instantly drive more traffic into your website.

These suggestions may look tough and most of you must be thinking about getting out while you still can but trust us, if you really are serious about what you do then this is the only way to beat the Panda Effect. You need to start working on your website, give it time, pamper it, love it and Google Panda will give you the results.

Until then, Happy Panda-Kick-Ass-ing Everyone! :)

Saturday, 9 June 2012

Top 10 Ways To Increase Adsense Revenue


 There are too many bloggers out there working day and night to satisfy their need to be known and to become. Where as, we really appreciate their efforts but its about time, you started to seek ways to get paid for what you love doing (do you really JUST wanna write?) The answer that most of you must be asking yourselves and (definitely) your computer screen is, "Is it truly possible?" Cross my heart and hope to die, yes, it very much is possible. With a twitch here and there and a tinge of class everywhere!

We expect our readers to be familiar with the name "Google AdSense". Google AdSense is the most trusted way for bloggers to earn some serious dough using their blog. It is being used by millions of bloggers out there and is certainly, a very handy tool to use. But like every good thing in the world, it has a catch. Extracting money from Google AdSense can be a little challenging for people who are using it for the first time. That's where we come in. We will tell you how to use this service and get the most out of it.

First off, lets discuss why Google AdSense came into being and what purpose it was created for. Google AdSense is a pay-per-click (PPC) program that can help you generate advertising revenue via pages on your website with a minimal investment in time and no additional resources. Sign up for Google AdSense today if you haven't already done so and get started with us.

Below are the 10 most effective ways for every blogger to start earning money through Google AdSense.

Ad Size / Ad Placement:


This is the core, most important lesson for the day; an ad's size and its location. Studies show that you are more likely to earn through Google AdSense if you place the right ads in the right place with the right size. In accordance with the topic, we did a research which can be found here. Trust us, size matters (!) along with its location :D

Traffic:


Newbie bloggers are usually under the misconception that traffic is what brings in big money. This is not true in the case of Google AdSense. What matters where as Google AdSense is concerned, is the type of traffic that you are generating. Now, there are two types of traffic that you could be getting on your blog/website:
1. Organic Traffic: Traffic that you are receiving through search engines etc
2. Inorganic Traffic: Traffic that you are receiving through sites like Facebook and Twitter.
Out of the two, we consider Organic Traffic to be most prone to clicking on ads on your page. So try increasing the Organic Traffic.
We have done research on how to increase traffic on your blog/website:
1. "14 ways to get targeted traffic from Twitter" which can be found here.
2. "5 ways to drive traffic to your blog" which can be found here.
3. "50 ways to drive traffic to your website" which can be found here.
Yes, we know that we are very efficient!

AdSense for Search:

Google AdSense offers multiple options to monetize your site. Unfortunately, newbies ignore these ultimate preferences and end up with a hole in their pocket. Worry not. We are here to stitch that hole and give you a lesson of a lifetime. Add AdSense ads everywhere possible. Add it in search and feeds etc. By doing so you will ultimately triple your AdSense income. By adding it in the search you will not only increase your income but it will also help in user navigation. We strongly suggest that you give this method a try before rejecting it completely.

Image or Text Ads:

First off, lets eradicate and squish a myth concerning image ads right now. No, they do not work more or less or better or worse than the text ads. Of course, the human mind is attracted towards images, we wont deny that. Image Ads also get a high CTR, CPC. But we would still suggest you to use both the forms of ads. The best method to work around this issue is to add text ads above the posts and image ads on the header and on the sidebar. Blocking an ad type/category will result in a decreased competition on your add resulting in decreased eCPM of your ads. Hence, use both type of ads and be happy with it.

Google DFP is Your Friend:


DFP (Double Click for Publishers) is a free hosted ad serving solution that understands your need to manage  you growing online advertisement business. Via DFP you can sell your ad space on your website to suitable candidates and it will also help you to promote your own content and services through your advertisements. Google DFP will help you generate AdSense revenue in a much more comfortable and efficient way.

Section Targeting:


One of the ways to build AdSense income is through Section Targeting. Google AdSense can't technically differentiate between relevant and irrelevant ads according to your article. So, most of the times it leads to an irrelevant ad on your page which can be infuriating to most of your followers plus, no clicks on the ads equals to no cash flow. This can be solved by directing Google to your content and using keywords so that it can display more related ads on your website. You can find the guide to Section Targeting here.

Ads Between Posts:

This method should be applied by our most desperate readers. If you are willing to earn more money at the expense of giving your readers a distasteful experience, then this is what you should do.
1. Personalize AdSense ads to match your page background and color,
2. Add 468*60 image or text link ads in between your blogs/posts/articles,
3. You can also add 7-10px padding if you aren't that ruthless.

Placement Targeting:


This is very important for all the bloggers out there. When you create a medium, you are provided with options like adding more details about your ad types and putting them up for auction in the market by selecting Placement Targeting. This, in turn, increases the competition and the ad value on your site rockets sky high. You have to enable this option manually. To enable placement targeting on your channel:
1. Sign in to your existing AdSense account
2. Go to My ads
3. Go to Custom
4. Click on Custom Channels
5. Now, click on a name and a window will pop up.
6. Add the details and put a tick mark on placement targeting.

Allow and Block Ads:

Beware of the sites that pay pennies for your hardwork and dedication. You can block certain URLs' ads that you have had a bad experience with and you can also block your competitor's ads to display on your site. This will help you to keep a check on what sort of ads are being displayed on your website. This will help you expand your AdSense earnings. Here are a few ways you can block certain ads through:
Advertiser URL
Ad Category
Ad Network
The new AdSense interface allows a much more userfriendly way to block those nasty URLs. You can see and find out which URLs are performing worse than others and block those. You can also block the URLs where the earning capacity is very low according to you.


YouTube and AdSense:

For all the video publishers and people who upload videos on YouTube regularly, you can easily expand your income by using the YouTube Publisher Program. It depends upon the traffic that your videos receive but these days you can get a minimum of $40-45 per month through AdSense for YouTube.

In the end, we would request you to please give our blogs on:
1. How to get your Google AdSense Account approved, and
2. Top 20 high paying Google AdSense Keywords of 2012

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